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For urgent issues and immediate concerns, please contact the HITS Service Desk at 734-936-8000. We're available 24 hours a day, 7 days a week.
Qualtrics Insights Platform (formerly Qualtrics Research Suite) is a generalized survey service permitting the creation and distribution of surveys, as well as data storage and analysis. Use of the service is free to all University of Michigan units.
Qualtrics is user-friendly but can handle complex designs. Simple surveys can be produced in minutes. Complex studies, involving randomization and embedded and longitudinal data, are possible. Qualtrics offers features that similar survey engines do not. A survey sharing mechanism enables collaboration. "Libraries" can store commonly used surveys, such as course evaluations.
Different instances of Qualtrics are called brands and there are multiple brands at the university.
Qualtrics is restricted to university-related work.
Conducting research or surveying students, club members or administrative units is acceptable. Using Qualtrics on behalf of outside, for-profit organizations is not, nor is personal use not related to the university.
The university's Qualtrics licenses does not include affiliates of the university.
Sensitive and/or regulated information, including Protected Health Information (PHI), may be collected and stored in Qualtrics for non-clinical, academic purposes only; i.e., research and hospital quality improvement initiatives. Qualtrics should not be used for any clinical application that delivers, documents, or otherwise contributes to the care of individual patients, no matter the sensitivity level of the data. Please contact HITS Service Desk at 734-936-8000 or the UMHS Compliance Office (734-615-4400) should you have questions.
Qualtrics is a vendor solution purchased by the University. While HITS and UMHS Qualtrics groups can provide information on how to provision accounts for the Health System, neither group contains proficient users of the system. Training on the system is available through online tutorials provided Qualtrics at the following link: https://www.qualtrics.com/academic-support/
Qualtrics' Guide to Market Research, produced with input from leading researchers, is designed to help address research challenges. The guide is intended to help users learn how to:
The guide also contains survey templates that can be used immediately.
The Guide to Market Research can be accessed via the following link:
For additional information, click the above link or visit the Human Resource Development page:
For additional assistance, email the appropriate group using the following table.
Qualtrics Support Guide
Qualtrics System Support
UM Qualtrics Yammer Group