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For urgent issues and immediate concerns, please contact the HITS Service Desk at 734-936-8000. We're available 24 hours a day, 7 days a week.
Qualtrics Insights Platform (formerly Qualtrics Research Suite) is a generalized survey service permitting the creation and distribution of surveys, as well as data storage and analysis. Use of the service is free to all University of Michigan units.
Qualtrics is user-friendly but can handle complex designs. Simple surveys can be produced in minutes. Complex studies, involving randomization and embedded and longitudinal data, are possible. Qualtrics offers features that similar survey engines do not. A survey sharing mechanism enables collaboration. "Libraries" can store commonly used surveys, such as course evaluations.
Different instances of Qualtrics are called brands and there are multiple brands at the university.
Qualtrics is restricted to university-related work.
Conducting research or surveying students, club members or administrative units is acceptable. Using Qualtrics on behalf of outside, for-profit organizations is not, nor is personal use not related to the university.
The university's Qualtrics licenses does not include affiliates of the university.
Sensitive and/or regulated information, including electronic Protected Health Information (ePHI), may be collected and stored in Qualtrics for non-clinical, academic purposes only; i.e., research and hospital quality improvement initiatives. Qualtrics cannot be used for any clinical applications, no matter the sensitivity level of the data. Please contact HITS Service Desk at 734-936-8000 or the UMHS Compliance Office (734-615-4400) should you have questions.
Qualtrics is a vendor solution purchased by the University. While the Solutions Center and UMHS Qualtrics groups can provide information on how to provision accounts for the Health System, neither group contains proficient users of the system. Training on the system is available through online tutorials provided Qualtrics at the following link:
Qualtrics' Research Success Kit, produced with input from leading researchers, is designed to help address research challenges. The kit is intended to help users learn how to:
The kit also contains survey templates that can be used immediately.
The Research Success Kit can be accessed via the following link:
For additional information, click the above link or visit the Human Resource Development page:
Training for New Users
A thirty minute Survey Basics video is available for new Qualtrics users. This video and additional training videos are available on the Qualtrics Learn Qualtrics in 5 Steps page.
For additional assistance, email the appropriate group using the following table.
Qualtrics Support Guide
Qualtrics System Support
UM Qualtrics Yammer Group